Reference
CAS-T00003
Published Date
19/06/2014
Industry
Information technology, communications
Umoyair is based on a free call user and advertiser incentive process, whereby the users gets to make free calls sponsored by advertisers through a simple process of demographically selected advertisers/ user matched by profiled interests. This allows the user to gain an emotive interaction with the advertiser message. The user gains from the advertisers interest in them and the advertiser gains a potential client under a captive high attention state, therefore more likely to get the message and feel a little more compelled to respond positively due to the initial benefit that assists the users need at no cost to the user.
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